When it comes to marketing, content is said to be king. But today, content marketing is more than just writing blog posts. It includes SEO, video, and a multitude of other in-depth strategies that can expand on a business’s topical authority.
Where should you start? Here are some of the pillars that you should have in your marketing strategy.
One of the best ways to get sales is through video. According to Google, 81% of videos capture people’s attention. Video has a way of attracting an audience and is a great way to get your message across.
Some marketers say video is one of the most effective forms of content. And we’re not just talking about TV ads. Over 70% of users said they bought a product after seeing it on YouTube.
There’s a reason sites and apps like YouTube and TikTok are so popular. It’s easier for people to retain information through audio and visuals. Short, snappy videos can convey a lot of information in just seconds. Combined with SEO, videos can help you reach new audiences.
A content marketing strategy that does well with B2B marketers is infographics. This is when you bring many key data points or information and combine them with pictures and graphs to tell a compelling story. It’s also a way to establish your brand’s topical authority.
There are several advantages to using infographics, including brightening your messaging, highlighting important issues, conveying information efficiently, and making your posts more readable.
Not only are infographics great for your blog, but you can also use them on multiple social media platforms. And it makes it easier for your readers to share that information with their followers.
You don’t have to be a graphic designer to make infographics, either. With tools like Canva, you can start creating with no design or tech knowledge needed.
Social media messaging isn’t just to catch up with friends and family. It’s also an excellent way for brands to connect with their clients.
Chatbots as well are a great way to answer client’s questions. It’s also a means to personalize marketing by talking directly to the consumer about your business. Recent data suggest that chatbots can potentially increase your sales by 67%.
While email marketing is similar in nature, using chatbots and social media messaging is better to build and maintain close relationships with your customers.
When a client buys a product, chances are they looked at reviews first. Case studies are a way to showcase what you can do for your customers.
You can use examples of work you created for clients, showing the before and the after. In our own Case Studies, we demonstrate increasing our clients search rankings, thanks to 62 percent new site views. Or in another case study example, we improved our clients click thru rate from the industry standard of 0.2 to 0.625 percent over the period studied.
Consider including customer quotes or testimonials on your home page. Or you can even use a case study as a blog post.
Case studies can be used along with other content marketing. For example, you can use a case study of a solution to a problem in an email campaign or even create a video. While video case studies are more expensive to create, they are also more effective, as highlighted earlier.
Have you ever opened up Facebook only to see an ad for something you have no interest in? Generic and impersonal ads are one reason people skip channels and buy ad-free subscriptions.
The key is to create personalized ads. By understanding and targeting your key audience, you can generate more user interest in visiting your website after seeing your ad.
Personalized ads work by using data to target specific users with more relevant ads. They improve the experience of potential clients and means your time and money are being spent where it matters most.
By expanding beyond blog posts, you can grow your audience and increase your sales. Whatever your marketing strategies, consider using various ways to get your message across, whether that’s video, case studies, infographics, or personalized ads.
Amplify believes in a more human approach to advertising. Let us demonstrate how you can reduce wasted ad spend and time to conversion by implementing an omni-channel strategy that amplifies your SEO, Paid Search, Content and Programmatic strategies. If you would like to learn more about shifting your marketing strategies to grow your marketshare and bottom line, let’s have a conversation.