NUTRITION FOR THE SOUL

Baby Boomers love comparison shopping and low prices, but you'll have to craft a more intelligent campaign to win them over. Here are four nuanced marketing strategies that work.

Baby Boomers love comparison shopping and low prices, but you'll have to craft a more intelligent campaign to win them over. Here are four nuanced marketing strategies that work.

You need a different approach to reach Generation Z. Here are 7 tips for marketing to digital natives, including: user generation content, short messaging, and adding a beat.

The creative process is a fundamental element for brand identity work — but it isn't always a straight line. Here is what to expect when working through the process.

Content production is a resource heavy job. Few companies have the time and expertise to produce. Because content marketing is essential, we make the argument to outsource.

Digital marketing is a crowded space, but content marketing is still paramount. Need convincing? Here are 20+ statistics to convince you to up your content marketing strategy in 2022.

A successful content marketing strategy starts with specific goals and has an audience in mind. Highly targeted pieces crafted around SEO intelligence will capture readers and, with patience, translate into growth. Here is how you get started.

What do Millennials really want? It turns out, they want brand engagement via email. Here is how to speak to Millennials through targeted email marketing campaigns.

Should you focus on lead generation or lead nurturing for your email marketing campaign? Drive 50 percent more sales-ready leads by nurturing existing customers in your sales funnel.

Omnichannel marketing is about finding where your customers shop, across platforms. We show you how to use data and personalised touches to manage a successful holiday campaign..

If you are pursuing an omnichannel OOH and DOOH marketing strategy, you need to adopt programmatic advertising. Increase the ROAS for every dollar spent with this data-driven approach.

Why is SEO important for your business? We cover the fundamentals of search engine optimization, including a definition, best practices, and what an expect does.

Why doesn't your website get any traffic? Start with an search engine optimization (SEO) audit. A technical tool to find performance issues, and incorporate SEO best practices.

Programmatic marketing is a virtual tool to streamline the ad buying process (mobile display ads and more). What is this technology and how can it help your business?

Expand your content horizons beyond blogs with these 5 content marketing approaches to boost your topical authority

It can be a little overwhelming to know where to start. Keep reading to find out the three steps you need to take to launch your first digital marketing campaign.

It's no secret that the holy grail of marketing is achieving word-of-mouth referrals. It proves you are not only making current customers happy, but that they are willing to brag about you.

Most consumers, particular GenX, Millennials, and GenZ multiscreen their content constantly. Consumers interact with digital content more than 8 hours each day and they expect those interactions to be personalized.

Digital Advertising comes in many shapes and sizes. Today’s advertisers have many channels such as social, paid search, mobile, OTT (OVER THE TOP), DOOH (DIGITAL OUT OF HOME) to programmatic.

With the threat of a second wave of close downs, most businesses are requiring their employees to work from home.Businesses large and small are helping to do their part to keep their employees safe and help minimize the COVID-19 virus from spreading.

All across the country, businesses have had to adjust to the new normal of the Covid-19 pandemic. Not only have they had to adopt new procedures in order to meet local and state health guidelines or in many cases, change their entire business model.

Whether we are looking to make a new purchase or searching for an answer to a question, most of us use search engines to find our answers. Regardless if you are typing your question into a browser or asking Siri or Google a question on your smartphone, search engines are an integral part of our everyday life.

Like most industries, the advertising market hasn’t escaped the fallout of the COVID-19 pandemic. According to the IAB, digital ad spending has dropped 33% from March through June.

Now, more than ever, business owners face unprecedented challenges. The pandemic and its aftermath are going to continue to cause major disruptions for businesses across the country while changing consumer buying behavior.

Marketers, brands and small business owners are more than ready to put Q1 and Q2 behind them thanks to the negative economic impact caused by COVID-19 and devastating shelter-in-place laws.

When was the the last time you saw a doctor and went for an annual physical? A lot can happen in a year. Not only is a checkup important to your ongoing health, going for a physical creates a health baseline that is important for your overall wellness.

The need to invest into a healthy, robust content strategy can be a game changer for your business. The benefits to your SEO, increasing organic traffic and establishing your brand as a topical authority is a great investment of time, energy and effort.

Fear of a second wave of COVID-19 infections have dominated all the news cycles since the election. Over the past week, we’ve seen parts of the country begin mandatory lockdowns in such states as California, Colorado, Michigan, Oregon, Pennsylvania and Washington.