8 Benefits Of Personalized Ad Strategies
Most consumers, particular GenX, Millennials, and GenZ multiscreen their content constantly. Consumers interact with digital content more than 8 hours each day and they expect those interactions to be personalized. If you haven’t been the recipient of receiving a personalized marketing campaign, then you may in the minority. Businesses of all types and sizes have been offering personalized advertising from email to eCommerce. We have compiled a list of eye opening statistics:
Retail Personalization:
- 75% of consumers are more likely to buy from a retailer that recognized them by name, recommends options based on past purchases or know their purchase history
- 54% of shoppers anticipate a personalized discount within a day of a sharing their information with a retailer while 32% of shoppers expect a personalized discount within just an hour of sharing their information
- Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly 1/3rd report having limited or not capability to support personalization efforts
Email Campaigns:
- Emails that have a personalized subject line have an overage open rate of 7.4% and CTR (Click Thru Rate) of .4%
- Emails that have personalized videos have an 8X improvement on CTR
- Personalized email marketing generates a median ROI of 122%
Website Personalizations:
- Website that offer a personalized web experience average a 19% uplift in sales
- Personalized shopping carts influenced 92% of online shoppers
- 57% of consumers are okay with providing personal information as long as it benefits them
Digital Ad Personalization:
- 79% of consumers say that are only like to engage with an offer if it has been personalized to reflect previous interactions the consumer had with the brand
- 63% of consumers say they are annoyed by non-relevant brand advertising
- 63% of millennials, 58% of Gen-Xers, and 46% of Baby Boomers are willing to share personal information with brands
eCommerce Personalization:
- 80% of consumers are more likely to buy from a company offering personalized experiences
- 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience
- 31% of consumers say they wish their shopping experience was far more personalized than it currently is
Content Personalization:
- 78% of U.S. Internet users said personally relevant branded content from brands increases their purchase intent
- 87% of consumers say that personally relevant branded content positively influences how they feel about a brand
- 63% of consumers said they think more positively of a brand if it gave them content that was more valuable, interesting or relevant
B2B & B2C Personalization:
- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- 79% of organizations that exceeded revenue goals have a documented personalization strategy
- 66% of marketers stated one of the biggest struggles with personalization is securing internal resources to execute the marketing programs
Mobile Personalization:
- 48% of people say it’s acceptable for brands to use their purchase history to deliver personalized offers via mobile so long as they can opt out
- 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app
- 63% of marketers and 71% of IT professionals say personalization is one of the best ways to improve the mobile experience
Conclusion:
Personalization can no longer be ignored or considered a luxury and should be a part of your marketing strategy.
Interested In Learning More?
Amplify believes in a more human approach to advertising. Let us demonstrate how you can reduce wasted ad spend and time to conversion by implementing an omni-channel strategy that amplifies your SEO, Paid Search, Content and Programmatic strategies. If you would like to learn more about shifting your marketing strategies to grow your marketshare and bottom line, let’s have a conversation.
