A PROGRAMMATIC ADVERTISING
A Denver, Colorado-based national beverage company had recently gone through a new packaging redesign, which can create consumer confusion and impact consumer recall. Sales data demonstrated a rise in this beverage’s retail pull-through, likely attributed to a series of press releases surrounding the manufacturer’s announcement of a future CBD beverage launch. In line with a new territory expansion in Kroger grocery stores and supported by a strong distribution by AHOLD, the client wanted to build momentum and drive foot traffic into retail grocery and convenience stores.