With the threat of a second wave of close downs, most businesses are requiring their employees to work from home.
Businesses large and small are helping to do their part to keep their employees safe and help minimize the COVID-19 virus from spreading. There is no doubt we are experiencing an extraordinary period in American history, but agencies and marketers alike need to think out of the box, leverage new marketing strategies to help their clients and businesses address these challenges.
Agencies have a unique opportunity to help their clients revisit the basics like their content and keywords to help their search rankings. Content should be crafted to tell their clients’ brand story through public service, tips to working from home, maintaining high morale and productivity with remote workforces or tackling DIY projects around the house.
During the foreseeable future, agencies need to remind their clients that they need to keep their eye on the long play. Doubling down on their investments in everything digital is key to keep their brand at top of mind with their customers.
Agencies that offer tried and true services such as web-design may want to consult with their clients to consider the opportunity to re-design their website. Agencies that provide social media marketing services need to make sure they are crafting content to address their clients’ messaging whether it be COVID-19 related or fighting for social inequality.
If you are an agency, you should be advising these small businesses owners to reconsider their previous marketing efforts of relying on social media and word-of-mouth. Now more than ever, business owners should make sure their online search rankings are high and leverage a multi-channel marketing approach to promote brand awareness and daily offerings by using a combination of paid search, SEO and highly targeted programmatic advertising to push brand awareness, promotional offers via new channels such as mobile, native and OTT advertising.
Exploring new forms of advertising is a great opportunity to reach new consumers.
Amplify believes in a more human approach to advertising. Let us demonstrate how you can reduce wasted ad spend and time to conversion by implementing an omni-channel strategy that amplifies your SEO, Paid Search, Content and Programmatic strategies. If you would like to learn more about shifting your marketing strategies to grow your marketshare and bottom line, let’s have a conversation.